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Hercules gets a lift from BCN

Hercules gets a lift from BCN

Guillemot Australia has appointed BCN Technology as its exclusive distributor for the Hercules brand of product.

Hercules brands include graphics cards, LCD screens, sound cards, speakers, digital cameras and other leisure hardware products. The will allow BCN to focus on the channel, retailers and mass merchant markets.

Guillemot Australia has always imported and distributed the Hercules product and has spent the last 12 months working with BCN in channel development strategies.

Managing director of BCN Technology, Ken Lowe, said it was time the business expanded and accommodated stock increases of the Hercules product to ensure a high quality level of service.

Both the Melbourne and Brisbane warehouses have been relocated to larger locations in order to cope with the higher levels of product.

Business Unit Manager for Guillemot Australia, Nathan Dingle, said BCN was appointed because of its strength in distribution and solid reputation.

“This [agreement] will give Guillemot Australia the opportunity to concentrate its efforts on sales and marketing support to all Hercules customers and further develop the leisure hardware market,” he said.

Last year, Guillemot appointed BCN as its first national distributor, servicing the wider reseller channel and primarily focusing on the Hercules product range.

This recent appointment will make BCN an exclusive Australian distributor for Guillemot of the Hercules product.


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