ARN Innovation Awards
Creative Digital Music Players Come Down in Price as Demand for MP3 Players Rise.
- 01 March, 2004 16:04
<p>Creative Labs, SYDNEY – March 1, 2004 – Creative Labs Pty Ltd, a wholly owned subsidiary of Creative Technology Ltd., a worldwide leader in digital entertainment products for PC users, today announced price drops across the entire range of their ever popular digital audio players.</p>
<p>Nick Angelucci, local Marketing Manager for Creative Labs said, “Our audio product range has seen significant growth in retail sales in the last few months. I am glad to say that Creative is well established with Australian retailers and with this latest aggressive pricing , we expect a boom in portable audio sales in the coming months ahead.”</p>
<p>The most recent announcement made by Creative is the release of the Creative Nomad MuVo2, which is the first digital player sold in Australia of its kind using the latest micro hard drive technology for storage space. “What great value you’re getting with our latest 4 Giga-Byte MuVo2 player - you’re paying just under $125 per gigabyte memory on this player, which effectively stores up to 2100 songs in WMA format. Couple that with a removable rechargeable battery, that drives the unit up to 14 hours continuously and you’ll see that it is amazing value for money.“</p>
<p>The increasing popularity of WMA format music files available from local Australian music portals like www.bigpondmusic.com, www.mp3.destramusic.com.au and www.mulemusic.com.au are driving consumers to purchase players that support the WMA format. As more legal download music becomes available and users start to build their digital music collections, the demand for Creative portable devices will increase.</p>
<p>Following is the new price announcements for the 1st of March 2004, for the latest Creative range of digital audio players.</p>
<p>Hard Drive Based Players.
Creative Nomad Zen Xtra 60GB - down from $899 to $799 inc GST
Creative Nomad Zen Xtra 30GB - down from $599 to $549 inc GST</p>
<p>Creative Nomad MuVo2 4GB - down from $699 to $499 inc GST
Creative Nomad MuVo2 1.5GB - down from $479 to $399 inc GST</p>
<p>Flash Memory Based Players.
Creative Nomad Muvo NX 128MB - down from $279 to $249 inc GST
Creative Nomad MuVo NX 256MB - down from $399 to $349 inc GST</p>
<p>Creative Digital MP3 Player MX100 - down from $279 to $249 inc GST
Creative Digital MP3 Player MX200 - down from $379 to $349 inc GST</p>
<p>For more information on our range please visit our local website at www.australia.creative.com or contact:</p>
Tel: (02) 8260 2853
<p>About CreativeLabs Pty Ltd
Creative Labs Pty Ltd started operating in Australia back in February 2000 and is a wholly owned subsidiary of Creative Technology Ltd. Just recently, Creative Labs expanded its operation to a new showroom and office situated on busy Parramatta Road in Sydney. The new address is Shop 3-5, 524 Parramatta Rd, Petersham NSW. Telephone: (02) 9021 9800.</p>
<p>About CreativeTechnology Ltd
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD® Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.</p>