Local channel to benefit from ManageSoft funding boost

Local channel to benefit from ManageSoft funding boost

Software configuration management vendor, ManageSoft, will look to develop its local channel and identify opportunities in new markets after securing $18 million of investment funding.

The Melbourne-founded company, which now has its headquarters in the US, will also pump some of the funds into research and development. Within Australia, ManageSoft would expand and develop its current channel, which currently accounts for 25 per cent of sales, CIO, Graeme Port, said.

“Training and marketing activities make up part of our investment in the channel,” Port said. “However, our plan is to increase the lead generation and sales activities with our partners to directly generate real dollars for both us and our partners.”

The company’s global and regional channel would also benefit as a result of the funding, he said, with the company seeking to increase its presence in both established and new markets across Asia, Canada and South America.

“Expansion into those areas is purely on the basis that we reach all global markets and those are areas that are untapped,” Port said. ”Some of the money has been earmarked for internationalisation of the product, particularly multi-character support for the Chinese and Japanese markets, which are ones we’re going into with some gusto.”

While the company was currently mining a rich IT seam, according to Port, research and development would be key to maintaining it. With that in mind, ManageSoft is increasing R&D expenditure at its Melbourne facilities by 30 per cent in this financial year.

“The whole area of software management is very complex, in terms of developing a system that fully meets enterprise needs,” Port said. “Enterprises needed portability across a broad range of platforms, that needed to developed and tested, and need a higher degree of functionality for things like automated reporting systems.”

R&D would also investigate security patch and server management, software deployment, license and mobile management, IT asset tracking and IT business intelligence.

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