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Intel And Sony Music Put PC-Quality Music Videos In The Palm Of Your Hand

  • 25 February, 2004 09:54

<p>Software Combines Sony Music Entertainment Content with Mobile Phones and PDAs based on Intel® Applications Processors</p>
<p>SANTA CLARA, California and NEW YORK, 25 February, 2004 – Intel Corporation and Sony Music Entertainment (SMEI) today announced the availability of a new application and service as a result of the strategic relationship announced last October by the two companies.</p>
<p>Intel and SMEI have created a mobile high-quality music video application that enables users to access “short form” music videos and other Sony Music Entertainment content for playback on powerful mobile phones and PDAs powered by Intel applications and cellular processors. The application and related support infrastructure will be available to carriers and OEMs worldwide in the second quarter on Intel processor-based mobile phones running Microsoft® Windows Mobile Smartphone 2002 and 2003.</p>
<p>“Music ringtones and mastertones have quickly become popular apps for mobile devices,” said Sam Arditi, Co- General Manager of Intel’s Cellular and Handheld Group. “Up to now, the quality of mobile video hasn’t been great, but with this new application, consumers can enjoy a whole new world of high-quality video entertainment on their mobile phones and PDAs.”</p>
<p>The new mobile music video application, developed by Intel, Sony Music and Emuzed, a third-party applications developer, will be demonstrated at the Intel booth in Hall 4, Stand K24 and The Music Portal demo in Hall 2, Stand D067 at 3GSM World Congress in Cannes, France during the week of February 23rd. The demonstration will feature premium content pre-optimised, formatted and provided by Sony Music.</p>
<p>“This new application represents the first fruit of our collaborative labours, and we believe it will set a new standard for mobile wireless video,” remarked Thomas Gewecke, Senior Vice President, Business Development, Sony Music Digital Services . “Through this relationship with Intel we are looking to realise the many capabilities inherent in Intel’s Personal Internet Client Architecture, and by optimising our products for this powerful platform, hope to deliver to customers a truly compelling end-user experience.”</p>
<p>When this application is activated it shows a `splash page.’ On the main page the category browser presents users with content categories such as What’s New, Hot Videos, Interviews and Legends of Music, which can be selected with the handset’s navigational buttons or joystick. The user can then select a content category to navigate the list of video content available. The video detail page displays the name of the artist, the name of the song, and a customised call to action [CAT] message, for example, “Jennifer Lopez’s new record The Reel Me in stores now.”</p>
<p>About Sony Music Mobile
Sony Music Mobile Products Group develops and distributes a broad portfolio of mobile products, applications and services which enable wireless operators to offer subscribers a variety of mobile personalisation and entertainment options, including master tones, MIDI ringtones, voice ringers, wallpaper images, animated screensavers, ringback tones, mobile video applications, imaging, and other mobile services. For phone makers, collaborations such as this enable exciting device and content bundles and provide an opportunity to showcase new and improved phone capabilities to clients and customers.</p>
<p>About Intel
Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.</p>
<p>About Sony Music Entertainment
Sony Music Entertainment Inc. (SMEI) is the number two global music company that produces, manufactures, distributes and markets recorded music and entertainment in a wide range of formats, including video, CD, DVD, MD, SACD and via the Internet.</p>
<p>About Emuzed
Emuzed provides advanced multimedia products and technology for PCs, Mobile Devices and Consumer Electronics. Emuzed's robust and efficient solutions are based on international MPEG, ITU, 3GPP and 3GPP2 audio compression, video compression and systems standards. These solutions are available on a variety of hardware and software platforms and enable high quality solutions with rapid time to market advantage to our customers. For more information, please call +1 (510) 252-9637 or visit www.emuzed.com</p>
<p>-ENDS -</p>
<p>* Intel is a trademark or registered trademark of Intel Corporation or its subsidiaries in the United States and other countries.</p>
<p>For more information please contact:</p>
<p>Amanda Wallace or Debbie Sassine
Spectrum Communications
Tel: (02) 9954 3299
Email: amandaw@spectrumcomms.com.au or debbies@spectrumcomms.com.au</p>

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