Multimedia Technology marches north

Multimedia Technology marches north

Victorian IT distributor, Multimedia Technology, is opening offices in Sydney and Brisbane as the company moves to march its operations north.

Established in 1990, Melbourne-based MMT employs about 58 staff, turns over about $60 million in revenue and distributes hardware, consumables and home entertainment products from comapnies such as Sony, Pioneer, Mitsubishi, Olympus, Linksys and Panasonic.

“Our vendor partners have been encouraging us to open offices in other states for some time,” MMT director, John Hassall, said. “We were getting to a size where we were thinking that maybe we should be looking at Sydney.”

Hassall said he had been considering an expansion into Sydney for some time.

He said that the journey north had not been a smooth one to date. In mid-2003, MMT was approached to purchase a niche distributor already operating in Sydney called Tech Express. While MMT did not initially buy the business outright, it did eventually wind up with some of the distributor’s intellectual property.

Interests associated with MMT, backed by an equity partner, acquired some of the assets of Tech Express in June 2003. The acquiring party formally dissolved the Tech Express trading name and re-listed the company as Tech Express Distribution, but Hassall said that to a large extent the niche distributor continued to operate as normal.

Within four months, however, Hassall said he realised that he had become involved with a “basket case”.

Tech Express Distribution ceased trading at the end of December and its telephone calls, website address and emails were transferred to Multimedia Technology.

The experience has not soured Hassall’s ambition to bring MMT’s distribution business into NSW and Queensland. The distributor has appointed Gordon Taylor, a former employee of fellow distributor Global Business Technology, to head up a new MMT sales office in Sydney.

Some of the staff involved with Tech Express will also remain involved with the new branch.

“If we get the right people and the right systems in place, I am confident our Sydney customers will be offered the level of service they would come to expect from dealing with MMT,” Hassall said.

MMT’s Brisbane office will be headed by Lauren Matlin, formerly the Queensland branch office manager of fellow distributor BBF.

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