The tug of love over channel loyalty in the communications space has heated up recently with several Avaya resellers making moves towards rival vendor, Genesys.
In the latest manoeuvre, Avaya integrator, Touchbase, has poached Genesys’ Asia-Pacific channel boss in a move which may signal the integrator’s intentions to cosy up to Avaya’s contact centre rival.
The defection of Anandh Maistry to Touchbase comes on the heels of a decision by another Ayava specialist integrator, NSC, to broaden its portfolio to include Genesys.
NSC’s decision to sign with Genesys was necessary for the integrator to grow, NSC managing director, Craig Neil, said.
But Neil was emphatic that the integrator hadn’t dumped one vendor for the other.
“It’s not going to affect our growth with Avaya," Neil said. "It’s a value add for us, a way we can grow into markets without Avaya-based systems. We agreed a strategy with Avaya and Genesys where we’ll position the products.”
“We’re just trying to be a little more agnostic.”
Through Genesys, the door would open into customers using NEC, Ericsson and Nortel Networks, he said.
The defection of Genesys channel boss, Maistry, to Touchbase comes less than a month after the two signed an Asia-wide agreement which excludes Australia.
Maistry replaces Ken Westwood, who left Touchbase in November.
For the full story see next week's ARN.