Dell to expand printing and imaging line-up

Dell to expand printing and imaging line-up

Dell has signed partnerships with Fuji Xerox, Eastman Kodak and Samsung Electronics to “significantly” expand its imaging and printing product line-up.

New products are planned for later this year, Dell executives said in a presentation at the Consumer Electronics Show (CES).

They did not disclose details of planned products or of the agreements with the three technology companies.

The ties with Fuji Xerox, Kodak and Samsung added to Dell’s existing relationship with Lexmark International, the company said.

Last year, Dell started selling printers manufactured by Lexmark with a Dell brand.

“We don’t just limit ourselves to one partner,” Dell chairman and chief executive officer, Michael Dell, said.

“These companies have a great array of technologies that Dell will now have access to and you will see some great products as a result of these partnerships over the next year,” he said.

Since the first Dell printers started selling in March, nearly two million Dell printers had been sold, senior vice-president and general manager of Dell’s U.S. consumer business, John Hamlin, said.

“We are very proud of what we have been able to accomplish in a very short time,” he said.

Dell underlined the importance of the consumer electronics space for the company, but did not provide details of which new product areas the company planned to entered.

“We have some fairly simple criteria for evaluating new markets. We’d like to see markets that are standardising and that are large and profitable,” he said.

Adding new partners would help Dell compete with imaging and printing market leader HP, principal analyst at Enderle Group, Rob Enderle, said.

“HP has one area they can clearly trump Dell and that is in printing and imaging,” he said. “Lexmark alone simply isn’t strong enough to counter this.”

Dell was now adding other partners to capture their top products and construct a competitive offering, Enderle said.

Whether Dell could be successful selling printers from multiple vendors hinges on whether it could deliver the supplies in an efficient manner, he said.

“It depends on how attractive the direct model is for printer supplies,” Enderle said.

The company had proven that the direct selling model works for printers, Dell said.

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