Harris Technology has a new look and feel after a corporate rebrand for the reseller chain.
Its website, advertising and shop fronts have been updated with its new “ht” logo.
This would help the reseller promote its solution-based sales capability across the corporate and government markets, managing director, David Foster, said.
The company branding hasn't changed since 1986.
“The new look is aimed at getting people to appreciate there have been changes to Harris Technology,” Foster said. “We’re a unique reseller. We cover a broad section of the market from SOHO to government departments. No other reseller covers that breadth.”
Apart from external signage, which would be completed over the next few months as local councils approved the changes, the new brand was ready to roll, Foster said.
The new look was unveiled on the ht.com.au website, while the March catalogues will be the first to contain the rebranded design.
The updated website emphasises the reseller’s new focus on business solution sales and links to SMB/SOHO, corporate, government and education solution pages.
The reseller is also honing its marketing by sharpening the focus of its catalogues for the SME market and adding a new catalogue aimed at the higher end of the market.
These would support Harris’ corporate and government sales teams in each state
The company has also changed its trading name from ht.com.au to Harris Technology.
The changes were announced as parent company, Coles Myer, announced it would rebrand its NSW and ACT Grace Bros stores. They will become Myer stores, in line with the rest of the country.