Despite facing an ongoing battle to attract Australian value-added resellers (VARs) to its core computer telephony applications generator product, Steadycom's appeal in the corporate sector is burgeoning.
As the only major locally owned supplier of high-end computer telephony applications, Steadycom has often been a victim of Australia's cultural cringe with many VARs instead choosing to base their solutions on tools from US vendors.
Now, as demand from the fiercely competitive telecommunications market begins to skyrocket, Steadycom is finding it hard to adequately supply the solutions its customers require.
"At the moment, we've got two Australian VARs," Greg Steer, Steadycom's sales director and chief systems architect, told ARN. "But we'll be happy to get any other VARs to use our tools because we've got more work than we can handle."
In addition to its core product, the Telephony Service Logic application development toolkit, Steadycom is also a successful builder of turnkey systems. Until recently, all of its systems were sold to telecoms service pro-viders, either directly or through VARs, but Steadycom has now also begun installing systems for non-telco users.
A queuing system for the Bass Ticketing Agency and drag-and-drop, GUI-based call handling and messaging system for the Electricity Trust of South Australia are two of Steadycom's most recent wins outside the telecommunications industry.
Originally founded in 1984, Steadycom has used the UnixWare operating system as the core of its computer telephony systems since the product was owned by Novell. Steadycom remained loyal to UnixWare even after it was bought by the Santa Cruz Operation (SCO).
"We started using UnixWare from day one when it was Novell's operating system," Steer said.
But while reliability is a key asset of UnixWare, Scott Caulfield, SCO's business development manager, claims UnixWare's price competitiveness makes it an ideal platform for developers.
"Minimising the likelihood of down-time is a critical requirement in the design of telecommunications systems," Caulfield said. "The inherent reliability, scalability and robustness of SCO operating systems - combined with commodity server hardware from Intel - assures the availability level these systems demand, at a price more competitive than RISC-based Unix servers."
Steadycom's turnkey systems include Dialogic's telephony voice card technology and Digital 5100 servers.
Steadycom Tel (08) 8202 9000