A West-Australian IT wholesaler has moved online with a campaign based around cheaper product prices.
everythingAV was launched in September and so far claims to have had about 18,000 hits to its site.
It offers stock from a large number of vendors such as Sony, Canon, Nokia and Epson.
everythingAV business development manager, Josh Bender, said the growth in web traffic since the site's launch was beyond the company's expectations.
“We see car audio and home theatre as key growth areas in the Australian audio visual market over the next three years,” Bender said. “everythingAV is meeting that demand head-on with quality products from respected vendors at discounted prices.”
Based in Perth, the company has branched out from AV Wholesale, which expanded its retail operations two years ago to specialise in digital cameras, car audio, home theatre, mobile phones, computers and software.
“AV Wholesale has a lot of buying power, and with more than 20,000 products available and 1500 products online, this move has come in response to the continued retail growth of the business,” he said
Bender acknowledged the existence of other online retailers such as Buyquick and dStore, but said the approach of everythingAV was to offer cheaper prices to become more competitive.
Its goal was to become one of the top 10 online retailers by next year.
He said that the company would focus heavily on the home market.