Apple reseller chain, Computers Now, has broadened its focus on the high-end publishing market with the acquisition of Melbourne-based integrator, icorp. It’s the second acquisition in that field for Computers Now in the past 12 months.
With a client focus in digital media, icorp provides solutions into television production, new media, publishing, design, photography and fine art reproduction. It was founded in 1992 by Tim Handfield.
Computers Now will retain icorp’s staff of around 15 people, director, Renai Lawrence, said. icorp will continue to operate as its own entity in terms of brand and business focus.
The acquisition was finalised on Thursday, and icorp moved into Computers Now’s South Melbourne premises over the weekend, Handfield said.
The acquisition of icorp rounded out Computers Now’s focus on publishing customers, Lawrence said.
“They have a lot of experience in high end digital workflow,” she said.
The push into publishing had allowed Computers Now to diversify beyond its other specialisations in education and retail. The balance would allow the company to be less susceptible, Lawrence said.
In addition to supporting Computers Now’s focus on growth in the professional market, the additional of icorp to the fold rounded out the company’s representation in Melbourne.
Last year, the company acquired another workflow specialist, Sydney-based LCM+A, an integrator working in graphics, pre-press and digital technology.