BenQ has strengthened its local rank and file by snapping up notebook guru, Laurie White, who will take up the position of Notebook Business Unit Manager.
White, who has been managing Toshiba's notebook marketing for the past 10 years, has joined BenQ to develop and direct strategy surrounding the vendor's entrance into the mobile computing market and establish both the BenQ brand and the Joybook range.
While at Toshiba, White was involved in Toshiba’s worldwide product design process.
He said his decision to leave the company was purely based on career.
“I used to be called the toyboy at Toshiba, now I’m called the joyboy,” White said.
“A lot of people have asked me why would I want to move from a market leader such as Toshiba where you’re just managing and maintaining that position.
“Most IT companies are trying to move into the growing entertainment convergence area which is really going to take off by the middle of this year with the launch of [Windows] Media Centre edition.
"Just having LCD TVs, digital cameras, projectors is not part of the whole story. The whole story comes around that mobile computing lifestyle hub – the blending of audiovisual with IT.
“BenQ needed someone to develop a channel strategy for its mobile computing lifestyle products and nurture and grow the program. The challenge for me is to grow this business, to start it up in a sense.”
White said Ben Q would invest a significant amount of money in building local brand awareness and product development in Taiwan, this year. BenQ will still be developing products specifically for the corporate mobile computing environment, however, White said that the corporate market was maturing out and not experiencing the explosive growth that was occurring in the SME/consumer mobile computing space.