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Lexmark drops printer cartridge prices for the fourth fourth time in 18 months

  • 28 January, 2004 11:05

<p>Please see below a Lexmark media release announcing the forth price reduction in 18 months across the entire range of Lexmark inkjet and laser printer cartridges. With the strength of the Australian dollar, Lexmark has passed on savings of up to 30 per cent onto customers in 18 months.</p>
<p>If you require any further product information or would like to speak with someone at Lexmark regarding this announcement, please contact Jessica Sealby or Guy Downes at Howorth Communications on +61 2 9904 4533 or pr@howorth.com.au</p>
<p>Lexmark drops printer cartridge prices for the fourth fourth time in 18 months</p>
<p>SYDNEY, 28th January 2004 – In an optimistic start to the New Year, Lexmark today announced an immediate pr ice reduction on inkjet and laser printer cartridges due to the continued strength of the Australian dollar.</p>
<p>Following similar price reductions in June and October of last year and June 2002, Lexmark is offering further savings in Australia owing to the exchange rate. In line with Lexmark’s policy to pass on cost savings to customers wherever possible, a total price reduction of 30 per cent has been made on cartridges in the Lexmark inkjet and laser range in the last 18 months.</p>
<p>“Our customers are experiencing an immediate price impact as a result of the benefits we are gaining from the strong Australian dollar. This is the fourth time Lexmark has directly reduced the cost of printer cartridges in the past 18 months, with prices falling, by up to 30 per cent off its 2002 price,” said Henrik Stensfeldt, Managing Director, Lexmark, Australia and New Zealand. “This is a great way to start the New Year by using this opportunity to pass further savings on to our customers.”</p>
<p>For details on your nearest dealer please visit the Lexmark Dealer Locator at http://www.lexmark.com/AP/AU/locator/index.html</p>
<p>-ENDS-</p>
<p>About Lexmark</p>
<p>Lexmark International, Inc. is a leading developer, manufacturer and supplier of printing solutions -- including laser and inkjet printers, multifunction products, associated supplies and services -- for offices and homes in more than 150 countries. Founded in 1991, Lexmark reported approximately $4.8 billion in revenue in 2003, and can be found on the Internet at www.lexmark.com.</p>
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<p>For copies of this and other Lexmark releases, visit the News Room at www.lexmark.com/ap</p>
<p>For further information please contact:</p>
<p>Jessica Sealby or Guy Downes Rachel York</p>
<p>Howorth Communications Lexmark International (Australia) Pty Ltd</p>
<p>Tel: +61 2 9904 4533 Tel: +61 2 9930 3566</p>
<p>Email: pr@howorth.com.au Email: ryork@lexmark.com</p>
<p>Howorth Communications | an Ogilvy PR Worldwide Company | Level 3, 357-359 Military Road Mosman NSW 2088 | T +61 (2) 9904 4533 | F + 61 (2) 9904 9460 I www.howorth.com.au</p>
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