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AMD launches new Athlon chips

AMD launches new Athlon chips

Advanced Micro Devices (AMD) has extended its line of Athlon 64 processors, rolling out three new mobile chips and a processor aimed at desktop PCs and desktop replacement notebooks.

The company introduced the new 3200+, 3000+ and 2800+ mobile chips and said that their 64-bit processing power made them well suited for notebooks with digital media and other applications that needed added performance.

The mobile chips are priced at $US293 for the 3200+, $US233 for the 3000+ and $US193 for the 2800+, all in 1000 unit quantities.

The new Athlon 3400+ chip, meanwhile, was targetted at desktop PCs or desktop replacement notebooks with digital media applications, offering power management and wireless LAN compatibility, AMD said.

The 3400+ is priced at $U417 in 1000 unit quantities.

AMD has lined up some 60 manufacturers and system builders in support of its AMD 64 family of processors. The new Mobile AMD 64 chips could be in systems from eMachines as early as this month, with Fujitsu Siemens Computers and Fujitsu to use the new 3400+ chips in desktop systems immediately, the company said.

The new AMD chips come as part of an overall effort to turn up the heat on rival Intel, which is preparing to launch its new Prescott chip, according to IDC research analyst, Ian Gibb.

Prescott, an update to the current Pentium 4 processor, is expected to ship next month, and will arrive with multimedia instructions and a more mass-market appeal than the new AMD chips, Gibb said.

The AMD chips are geared toward niche markets such as gaming and high-end workstations but could filter further into the mass market as prices come down, he said.

Although it remained to be seen how the new AMD chips fared in the next couple quarters, they showed the company could at least compete with market leader Intel, Gibb said.


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