A move to bigger offices in Sydney and planned expansion across Australia together with new product focus have set the stage for a promising year for networking vendor Allied Telesyn.
The company recently moved from its offices in the northern Sydney suburb of Crows Nest to larger premises at Lane Cove.
Offices in Perth and Brisbane are slated for opening either at the end of March or early April said Mark Jackson, Allied Telesyn's managing director.
Staff numbers have also doubled over the past 18 months. In February staff will total 15.
Much of the new business, particularly in Perth and Brisbane is due to increased demand for voice, video and data conversion from telcos and ISPs. This new product direction – which Jackson calls the "triple play" (voice, data and video) is part of an overall company strategy which began about two years ago to focus not only on its mainstay routers and Layer 2 to 4 switching products.
Leading this charge are the carrier grade IP/Ethernet video optimised DSLAMs which include the Telesyn 7000 and Telesyn 9000 series. "We have been a large player in the Ethernet game. Now we are going to the core with our DSLAM products."
"Potentially, this [DSLAM sales} will be big this year."
Jackson said Allied Telesyn has a number of large DSLAM deployments in the US and he hopes to replicate that adoption here in Australia.
Traditionally Allied Telesyn has competed with D-Link and Netgear in the general networking marketspace. Typical customers were government and education markets. This new focus sees it now competing more with firms such as Cisco, Alcatel and Marconi.
Currently, Allied Telesyn works with two major distributors – Express Data and Anixter Australia.
Jackson described its present distribution model as "flat" whereby he has opted for less rather than more. "Too many distributors can create a price war. It can make it hard for distributors and resellers to make money out of the product," he said. "We want to ensure our customers can make money out of us as well."
The new facilities in Lane Cove includes a theatre which will be used to educate Allied Telesyn partners of the company's products.
Jackson also said that theatre would also be used as part of a new certification program which will be announced shortly.