Australian remote access developer, Moreton Bay Ventures turned its dreams into reality last week when networking vendor Sirius Technologies entered a joint venture which will see the modem manufacturer offer products and joint marketing programs.
Moreton Bay already markets RAStel communications products to resellers and OEM customers in the US, according to Moreton Bay's managing Director, Bob Waldie, however he said the company needed the support from a vendor such as Sirius to ensure its future success in the highly competitive and populated US market.
Waldie suggested that there aren't enough Australian small businesses participating in overseas markets, a feat which he believes is the true indicator of success compared to doing business solely in Australia.
His assessment, however, is that Australia's limited market will soon drive other local companies overseas. He suggested a larger consumer base and a stronger currency will provide the motivation for operations, similar to Moreton's Sirius partnership, to emerge.
According to Waldie the trick is to find a niche in the market and "not bite off more than you can chew. You have to select a specific channel to operate within."
Waldie said the key to capturing a market inundated with advertising is to provide good technical support and knowledge.
"Moreton Bay has put a lot of human resources into organising this partnership.
"The organisation is planning to have a technical support staffer on the ground in the US to oversee the supply of its recently expanded product list. Waldie said the success of this move will then depend upon the establishment of a good reputation and quick sales.
Moreton Bay has already established a basic infrastructure in California and Tennessee and is nearing completion of the certification process required under US law. Waldie envisages that next month's Comdex exhibition and conference in Las Vegas will provide the final step in the preparation stages.
This alliance will focus on providing USB modem technologies and Internet access servers and Moreton Bay is expecting to sell in the vicinity of $2 million worth of communication products in their first year of operation.
Moreton Bay Ventures
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