Logical choice for small business awards

Logical choice for small business awards

Orange-based reseller Pure Logic Computer and Technology Centre has taken out the Information Technology category of the Champion of Champions Small Business Awards held at the Sydney Superdome.

Managing director Val Myott was extremely happy with the recognition that her business has received. Sales have increased and potential customers are taking regionally-based business more seriously, she said.

"Without a doubt, this award has been the highlight of my career to date."

The awards ceremony was attended by Federal Small Business Minister Joe Hockey, NSW Small Business Minister Sandra Nori and 2,000 business owners from across NSW. Pure Logic beat other finalists to prevail as "most deserving of recognition".

Pure Logic was established with the help of the Business Enterprise Centre in Orange, which nominated the business for the awards. After the business was nominated, Pure Logic had to submit its own application.

The award preparation took around a month for Myott to apply for. There were a number of criteria that had to be satisfied, as well as letters from customers that praised the services of the business.

Judging for the prize was carried out by an independent panel of industry experts, whose assessment was based on business history, business marketing and promotion, customer service, community involvement, business growth and achievements, staff training and motivation, and highlights in the past year.

Four-year-old locally owned and operated Pure Logic specialises in sales of computer hardware for the home or business. Its sales revenue turnover last financial year was $1.5 million.

Myott said that much can be achieved by companies in regional areas, pointing out that last year the reseller was awarded a Quality Accreditation certificate from SGS International Certification Services after meeting the procedural requirements necessary to ensure quality of service.

Myott suggested it is this focus on quality of service that won Pure Logic the award. The reseller's five-person team focuses entirely on sales and support, while further technological work is outsourced.

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