Sybase last week announced a new global organisational structure designed to "fuel revenue growth."
The company's four new divisions are each charged with growing market share in their distinctive areas. The new structure should allow the company to move faster and more efficiently by better dedicating its resources and focus its management, said John Chen, Sybase's president and chief executive officer.
"So far our business was product driven but this new structure creates more of a market focus," Chen said in a telephone interview. "We'll have smaller, more focused teams that will generate more market momentum."
Each division will have its own operational structure, be accountable for profit and loss, run its own dedicated research and development and maintain its own channel sales development, product marketing and customer support teams.
After creating a Mobile and Embedded Computing Division in September, the addition of three more divisions formalises a strategy set in motion by Chen earlier this year.
"This will drive accountability down," Chen said of restructuring, adding that a "thin corporate structure allows me to create more internal benchmarks."
Each of the new units will have to reach specific revenue and other goals, which differ by unit and will vary from growing revenues or market share to increasing customer satisfaction. Citing the regulatory mandated quiet period, Chen declined to elaborate on the specific fiscal goals he has set for each unit.
The new Enterprise Solutions Division will focus on Sybase's installed base of 40,000 database and middleware customers and offer enterprise-wide databases and middleware systems allowing customers "to manage, integrate and deliver information quickly and efficiently throughout the enterprise." Products falling under the auspices of this division include Adaptive Server Enterprise, Enterprise Connect and Mainframe Connect. The unit also includes Professional Services and a newly formed Global Solutions Group.
Meanwhile Sybase's Business Intelligence Division will be responsible for providing data warehousing systems that address business needs in vertical industries such as telecommunications, healthcare and financial services and allow users to collect and analyse data to gain a competitive advantage.
The Internet Applications Division will take charge of the company's development tools, such as PowerBuilder, PowerJ and Enterprise Application Server, targeting developers building Internet-enabled distributed client/server applications.
The new decentralised structure will let each unit develop industry partnerships crucial to the market segment addressed by the divisions, Chen said.