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Ung looks to innovate

Ung looks to innovate

Optima founder, Cornel Ung, hinted at exciting announcements ahead following the appointment of a new managing director and a commitment to fast-tracking new products to market.

Australia’s largest computer manufacturer reshuffled its management team in response to a need for greater depth of corporate leadership. Ung will concentrate on business development and marketing while Douglas Wong, a former managing director of Acer Australia, KPMG veteran and long-time advisor to Ung, will look after day-to-day operations.

Ung, who started the company in 1989, said Optima had reached a glass ceiling in its financial strategy and it was now time he concentrated on what he does best — innovation.

“We didn’t have the full financial or information infrastructure in place to fulfil our long-term goals,” Ung said. “Doug [Wong] has great strength in implementing the right processes and systems to make sure we achieve them.” The restructuring is acknowledged as a vital phase in Optima’s strategy of commitment to its stakeholders following a listing on the ASX in 2002.

Ung said it was a matter of concentrating on the four Ps — products, people, process and profit.

“We will see some exciting new products that merge our comp­uter products, consumer electronics and wireless expertise,” he said. “Combined with that, Doug will ensure our people are motivated, our customers are happy and the right processes are in place. The profit will grow once we deliver the first three.”

The changes will not go unnoticed in the channel because Optima’s ongoing strategy of creating a strong reseller network should benefit from Wong’s business acumen and communications skills.

Optima’s creation of a channel manager role and the appointment of Michael Calculli in November last year cemented the manufacturer’s commitment — a part of the business that’s slated for further growth under Wong.

“Last year we saw 30 per cent growth in our channel business,” added Ung. “This year we are expecting 100 per cent.”


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