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2004: Year of the Corporate

2004: Year of the Corporate

An old tradition was revived last week when ARN gathered together a selection of well known channel faces for a research lunch.

About 100 people attended the event — held at The Establishment in Sydney’s CBD — taking time out from hectic schedules to talk about business and rugby over a nice meal and a glass of wine.

The main business of the day saw GfK business group director, Chris Herbert, assessing the current state of the Australian IT channel.

He said the market was buoyant in all categories and highlighted notebooks, multifunction devices and flat-panel displays as the biggest success stories of the past year. But while notebook sales had grown 40 per cent during the period, revenue levels had been flat due to price erosion.

Inkjet printers, CRT monitors and scanners were the big losers, he said.

Comparing this year to next, Herbert said 2003 had been the year of the mass merchant but claimed 2004 had to be a big year for corporate spending, admitting GfK had expected more from the top end of the market during this year.

ARN publisher, Susan Searle, closed proceedings by asking all members of her staff to stand while she identified them to one and all. If nothing else, it gave everyone the chance to make a note of who to avoid at future events.


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