For more than 10 years ARN has been trying to convince the world that the Australian IT channel is where all the action is. There have been some doubters — and this week I think we can safely say “I told you so”.
The front page of a major newspaper's information technology section last week featured a rather large picture of Steve Rust and a story about the impact of our fluctuating dollar on margins in the IT channel. While it is certainly not the first time the major papers have written about resellers and distributors and it certainly won’t be the last, it is great to see that the channel is continuing to capture greater mindshare.
We’ve always been about promoting the profile of some of our industry’s thought leaders — the channel is chock-full of great industry commentators and they are the reason why ARN continues to be such a great read week in, week out!
The profile of the industry is also likely to be lifted with some important movements in the executive ranks of several of our largest organisations.
I am sure there are a few of you who remember Mandla from his tenure in vendor-land and his advocacy for building a reseller base. From my brief interview with Mandla I get the impression that he is going to be making a lot of noise about many issues during the next two years — some of which will likely have an (hopefully positive) impact on your business. Either way, this industry needs to be represented with a more aggressive, more vocal approach and he seems the type to pull it off.
Also moving on up this week is another industry veteran of sorts, Michael Calculli, who is taking on channel management at Optima. That Australia’s largest PC builder is so intent on building a strong dealer channel is great news — it means more choice in the market for those resellers frazzled by the direct strategies of some of our incumbent suppliers. It will be interesting to see how this story pans out.
I’d like to encourage you all to maintain an open dialogue with us here at ARN, so that we can continue to raise the profile of the IT channel.