HP has begun performing spot checks and distributor audits of channel partners in the Emea region, in its latest crackdown on grey marketeering.
The vendor claimed the new measures for Europe, the Middle East and Africa (EMEA), have been introduced to clamp down on the illegal use of HP’s name and the sale of its products through unauthorised channels.
HP began incorporating new buy, track and trace capabilities, including spot checks and distributor audits, into its Emea channel programs this week. These measures are in addition to existing education and training programs, business practices and controls.
The moves reinforced HP’s commitment to making its channel economically viable in the long term, Director of Channel and SMB, HP UK, Andy Vickers, said.
“Our goal is to ensure that legitimate HP partners are not penalised by grey marketers,” Vickers said. “Customers know that when they turn to a legitimate HP partner they are getting first-class HP technology solutions with local expertise. By targeting and deterring grey marketing – as we’ve been doing for the last six months – we are working to keep legitimate partner investments in HP from being diluted by illegal activities.”
HP is pursuing legal action against one reseller in the UK for breach of contract, and was reviewing several other cases, Vickers said.
The new program hasn’t been introduced locally, according to a spokesperson for HP Australia.
Due to the smaller extent of the problem in Australasia, cases were managed on a case by case basis, he said.