Dell continues to diversify

Dell continues to diversify

Dell has expanded its consumer offerings by announcing two new liquid crystal display (LCD) televisions and a new all-in-one inkjet printer.

The company launched its first LCD TV, a 17-inch model priced at $US699, in October. Last week, it began selling a 30-inch version, called the W3000, priced at $US3299, and will follow it later this year with a 23-inch model, the W2300t. Pricing for the W2300 wasn’t announced.

Both sets can display high definition television (HDTV) programming and include an integrated television tuner. They also have analog and digital inputs for connecting to a PC, and support S-video, component and composite video. They’re designed to sit on a table or mount on a wall.

Like other PC vendors such as Gateway and HP, Dell has turned to the consumer electronics world in search of new revenue.

PC sales are on the rise after two years of stagnation, but the growth rates of devices like LCD TVs and digital music players have attracted the attention of PC makers.

Dell has also wrapped up its first year in the printer market with the introduction of a new all-in-one printer for consumers and small business customers.

The Dell A960 was a printer, copier and fax machine in a single package, senior manager for product marketing in Dell’s imaging business, Phil Ventimiglia, said.

The A960 added an automatic document feeder that could hold up to 50 pages, and could operate as a standalone fax machine rather than having to be connected to a PC, he said.

Small businesses still did a large amount of faxing in the email age, mostly to send invoices to their customers, Ventimiglia said.

The built-in fax modem in the A960 would allow those customers to use the machine even if their PC was turned off, he said.

The printer comes with Dell’s ink management technology, which alerts users to cartridges with low ink levels and can be used to reorder cartridges through Dell’s website.

Although the printer was based on technology developed with Lexmark, Dell did not use the same technology as Lexmark used to detect and shut down third-party ink cartridges in its printers, Ventimiglia said.

The A960 will cost $US179 after a $US20 instant rebate.

By using an instant rebate, Dell reserved the right to change the price of the product without actually having to alter the list price, Ventimiglia said.

The A960 was immediately available in North America, and would be rolled out to other regions of the world over the next few months, he said.

Dell now sold four inkjet printers for consumers and small businesses and five laser printers for larger organisations.

Its entrance into the printer space earlier this year was seen as a move to capture market share from rival HP, which enjoys a commanding share of the printer market.

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