HP hopes to duplicate its successes in the printer market with plans to announce three new combination copier and printer devices for business customers, alongside new forms automation and printer management software.
The new devices mark HP’s entry into the copier market, building off its successful line of enterprise printers, with the introduction of the HP LaserJet 9055, 9065 and 9085, the company said.
HP is calling the new devices multifunction products, or MFPs, since they are based on copier technology but also allow users to print documents off a network, vice-president of marketing for the commercial side of HP’s printing and imaging group, Greg Wallace, said.
It also introduced technology designed to help businesses reduce the costs of form processing. The HP Forms Automation System prints out a company’s forms on special paper that allows information to be digitally captured when a customer fills out the form using a special digital pen.
That information could than be uploaded directly to a database without the need for manual data entry, HP said.
The form is printed out onto standard copy paper using a special dithering technique that prints a special series of dots that resemble colours that could be read by the digital pen, Wallace said.
The software fills out the standard portions of the form that were already present in the database, such as the customer’s name, address or telephone number, Wallace said. This allowed the customer to fill out the portions of the form unique to that transaction using the digital pen, which could read the new information against the special background laid down by the printer.