According to industry analysts GfK Marketing Australia, Xbox Live kits have outsold the PS2 Network Adaptor after their respective first full month of sales.
Launched on October 8, Xbox Live was the first online console gaming arena available to Australians and has so far proven to be the most popular choice.
When compared per capita based on cumulative console sales, the uptake of the Xbox Live service is more than double that of the PS2 Network.
“As the statistics show, Xbox gamers are eagerly embracing this new technology because the Live service makes gaming more sociable than ever before, as you’re communicating in real-time,” says Xbox regional manager, David McLean.
According to Xbox, consumer demand in the Australian market is indicative of a strong worldwide uptake of the Live service. “The Xbox Live community is now well over half a million strong globally and a recent survey found 96 percent of subscribers would recommend the service to a friend,” says McLean.
Xbox has also outdone the PS2 in terms of its breadth of online games on offer. At launch there were over 20 Live enabled games, and 50 are scheduled by Christmas. Major national retailers say consumer demand for the service has been strong.
“Demand for Xbox Live starter packs has been considerable,” says Steve Wilson, managing director Electronics Boutique Australia. “We haven’t been able to keep boxes on the shelves and are already experiencing increased demand for Xbox Live enabled games.”