Virus protection and content filtering outfit, Trend Micro, has added Ingram Micro to its list of distributors after releasing new products targeted at the SMB space.
Ingram will carry the full range of Trend Micro products but has been added to the ranks because of the vendor’s new client/server and messaging SMB suite.
“Ingram Micro is a more broad-based distributor [than our existing partners],” national channel and distribution manager for Trend Micro, Steve Clack, said. “We want to focus on the SMB market and Ingram Micro fits that space very well for us.”
Ingram and Trend Micro have partnered in the US and Europe for a number of years.
“Our focus is on the development of alliances with specialised security vendors and this partnership forms part of that ongoing strategy,” business manager of storage, networking and security for Ingram Micro, Rodney Thorne, said.
“It allows our resellers to expand their security capabilities with a line of new antivirus products aimed squarely at the SMB market.”
As previously reported in ARN, Trend Micro appointed Channelworx as a distributor last month because of its strategic partnership with security appliance vendor, NetScreen. Trend Micro products are also distributed by Alstom IT, Lan Systems and Manaccom.
In other news, Ingram Micro has also been appointed as a distributor of laser printers, consumables and digital cameras for Kyocera Mita.
Business manager of volume products for Ingram Micro, Ettore Alterisio, said end-users realised that running costs were more important than the initial purchasing price of hardware.
He claimed the addition of Kyocera products would give Ingram resellers a competitive advantage.
“The partnership will provide incremental business for us and exposure to many SMB customers that don’t have knowledge of our products,” Kyocera Mita Australia managing director, David Finn, said.
Kyocera would be launching 16 new products, including entry-level multi-function devices (MFDs), through distribution channels in the second calendar quarter of 2004, he said.
Kyocera is also distributed nationally by Dynamic Supplies, Tech Pacific and Cellnet.