Gateway closes direct stores, seeks global channel

Gateway closes direct stores, seeks global channel

Gateway plans to close its entire US network of 188 retail stores next week and lay off about 2500 staff, the PC maker has announced.

The stores would be closed on April 9, Gateway said. It would continue to sell products directly to customers over the Web and by phone.

Gateway would offer more details about its branding and channel strategy, and discuss any cost implications of the closures, when it announced its first-quarter financial results on April 29, the company said.

Gateway is pursuing wider retail distribution of its products in the US and abroad, suggesting it has plans to continue selling products through other retail outlets.

The company had not responded to a request for comment at the time of going to press.

Just last month, Gateway completed its acquisition of PC vendor, eMachines, and appointed eMachines chief executive officer, Wayne Inouye, as its new CEO.

He succeeded Ted Waitt, who remains chairman of Gateway and its largest stockholder.

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