Distributor, BCN Technology, has announced what it claims is a new approach to the whitebox market in a deal with Chinese vendor, Lenovo.
The arrangement will see BCN distributing Lenovo Quality PC (QPC) barebones products in the Australian market. But instead of importing the componentry for resellers and systems builders to put together locally, BCN is importing readymade systems that have been assembled and tested in China before being exported.
“We are introducing barebones product to the market but in a way that is quite different to what has been done in Australia previously,” BCN managing director, Ken Lowe, said.
“The aim is to bring tier one quality to small- and medium-sized resellers while avoiding supply chain management issues that arise from importing componentry from different vendors and assembling it locally.”
Lowe said BCN would be offering a range of four ready-assembled QPC models.
He claimed they would enable smaller resellers to compete with leading PC brands while maintaining existing whitebox margins.
“Resellers can make a big saving on assembly with these products,” he said. “We want to see the whitebox market united together to fight back against the leading brands.”
BCN pitched its QPC plans to more than 600 resellers at its fourth annual Summer Expo – that has visited Sydney, Melbourne and Brisbane during the past month.
A range of LCD displays, digital cameras, printers, networking products, UPS systems and graphics cards were also on display.
Lowe said EPIA mini ITX solutions, which he claimed were the smallest motherboard format on the market, had been of particularly interest to the reseller community.
“This no moving componentry, low heat and low power consumption computing opens up endless opportunities to the channel in deploying leading edge solutions in diverse fields such as video-on-demand, gaming, security and home automation,” he said.