QDI & Hi-Grade part ways

QDI & Hi-Grade part ways

After a little more than a year in Australia, UK PC assembler, Hi-Grade, is taking out corporate citizenship.

The company is parting ways with its master distributor, QD Innovative Computer (QDI). It will now be distributed by newly-created Australian company, Hi-Grade Computers Pty Ltd.

The owner and managing director of the new company is Glenn Ford, who is also managing director of Abacus Computers & Technology, which had operated as Hi-Grade’s sub-distributor in WA.

Ford inked the deal with Hi-Grade in London, last week.

The new business will run independently of Abacus, which will remain a Hi-Grade reseller.

Hi-Grade Asia Pacific business development manager, Serge Serghiou, will remain at the helm of the Australian operation. He is also a director of the new company.

While using QDI for distribution had been a good move on entering the Australian market, Serghios said, "It is now evident that things have to change as the brand continues to grow in popularity and demand outstrips supply."

By bringing in Glenn as a local investor, Hi-Grade now had an opportunity to focus on growth, Serghiou said.

As Glenn’s company Abacus had been distributing Hi-Grade product since last Christmas, he had the advantage of being familiar with the business, he said.

"When I heard of Hi-Grade's plans I wanted to be a part of the action," Ford said. "We already sell a lot of Hi-Grade notebooks through the Abacus retail stores and I can only see this increasing."

Serghiou will run the Hi-Grade sales and service office in Melbourne. The head office and manufacturing will be based in Perth.

Resellers will be able to place orders with the new Hi-Grade operation from 16 December.

For more on this story, see this week's ARN.

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