Siebel Systems appears to be once again considering a foray into the hosted customer relationship management (CRM) market, this time through a joint offering with longtime partner IBM.
While nothing official has been announced, analysts and competitors are already responding to rumors that Siebel is considering offering its applications online on a subscription basis, with IBM’s Global Services unit handling hosting duties. IBM has similar arrangements with several applications vendors.
Analysts said a hosted CRM offering would make strategic sense for both companies. Siebel has posted a string of disappointing quarters as it struggles to find buyers for its business applications. IBM, meanwhile, has made increasing its sales to small and medium-sized businesses a company-wide priority.