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Palm firms get new names

Palm firms get new names

Palm is giving up its name soon to mark its formal separation into two companies: the operating-system company, already known as Palmsource; and the hardware company, currently the Palm Solutions Group, which will be known as PalmOne.

The name change would take effect when Palm completed its spin-off of Palmsource, marketing vice-president of the Palm Solutions Group, Page Murray, said. That step was expected to occur sometime this fall.

"Each company has to take their piece of Palm and move forward," Murray said.

The new PalmOne business will also incorporate Handspring.

Palm is in the process of acquiring its rival vendor of personal digital assistant devices.

The new PalmOne logo is now appearing on the new PalmOne site, which will have the support and information previously available on Palm.com.

The logo, which would begin appearing on products in 2004, would incorporate the colour scheme already used for the latest Palm handheld lines, Murray said.

The first four letters ("palm") are in the deep brownish red used in packaging for Tungsten-branded corporate handhelds. The last three letters ("one") are in the bright orange used in packaging for the Zire line of consumer PDAs.

The name change is necessary for Palm's hardware business to create its own identity, an IDC analyst, Kevin Burden, said.

"That's the main reason for doing this," he said, noting the Palm medallion logo appeared with the words "Palm-powered" on devices produced by other companies that license the Palm operating system.

The OS will belong to Palmsource. However, Burden said a new holding company, whose name was not disclosed, would control the Palm medallion and other intellectual property shared by PalmOne and Palmsource.


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