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50% of senior executives concerned about IP telephony and convergence technology delivering real return on investment

  • 21 August, 2003 15:58

<p>A survey conducted by Global Services company, Damovo, shows senior executives consider Return On Investment (ROI) as a key concern when deciding to invest in IP telephony and convergence solutions.</p>
<p>This highlights the particular challenge that vendors and service providers face in quantifying benefits such as increased customer satisfaction and availability of new applications.</p>
<p>The survey, which was carried out by Damovo as part of its ongoing commitment to providing advanced communication solutions to enterprises, asked 100 senior executives from a variety of industries around the world including Australia (ANZ Bank), “What are your main concerns for implementing IP telephony or convergence solutions?”. 50% of those questioned claimed that ROI was their greatest concern.</p>
<p>The study also revealed additional concerns with implementing IP telephony or convergence technology. 21% of respondents stated that maturity of the technology would be a priority and a further 20% were interested in the reliability of the technology, whilst only 11% stated security as a concern.</p>
<p>Robert Schwarz, Australian Managing Director, Damovo said the survey indicates a real opportunity for solution providers who can demonstrate genuine ROI as a result of implementing IP telephony solutions.</p>
<p>“Our concern is for organisations that remain unconvinced, as they may find that they lose competitive advantage when up against those companies that have implemented this technology,” he said.</p>
<p>“A number of our customers around the world have been able to improve their customer service, improve the efficiency of internal processes, and introduce new business applications by integrating disparate networks and utilising IP telephony. These are in fact indirect forms of ROI which are often neglected in the management decision to invest in new technology. They should be taken as seriously as traditional ROI calculations such as cost savings.”</p>
<p>IDC Communications Consultant VP, Randy Perry, said the numbers tell the story, but not the whole story.</p>
<p>“Some benefits may not be quantifiable today in terms of dollars including ease of use, competitive advantage and customer loyalty. However, these benefits are still worth including in the value story.”* Mr Perry said.</p>
<p>*Viewpoint from Randy Perry, Vice President, Networking Industry Strategy, IDC.</p>
<p>About Damovo:</p>
<p>Damovo is an independent global services company delivering world-class corporate communications. Through consultancy, design, implementation and management, Damovo delivers advanced solutions in the following areas: data and converged networks, mobile solutions, e-collaboration, voice enabled solutions, enterprise relationship management and managed services.</p>
<p>Damovo's portfolio of solutions combines best-of-breed technology from the world's leading suppliers. Damovo has an International client list of over 26,000 organisations and employs over 2,200 staff. The company has an annual turnover in the region of €1bn and 20 offices worldwide across Europe, the Americas and Australasia.</p>
<p>Australia is one of five principal territories for Damovo. Locally, the company works with some of the country’s largest corporations and government departments and employs around 300 people and (to the end of our financial year at the end of Jan 2003) has over $120 million per annum in revenues. Visit Damovo at</p>
<p>Mark Devine
Damovo (Australia) Pty Ltd
PH: + 61 3 8617 6162
MOB: 0401 807 983

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