Completing the solution - Apple becomes a distributor

Completing the solution - Apple becomes a distributor

Apple Australia has started distributing non-Apple products. It's starting quietly with a few items including video accelerator cards and the Visioneer Paperport. Running the operation is Apple's John Khoo, OEM and service business manager. "We saw an opportunity to complement and enhance the Macs we sell with third party products," he explained.

Some of the new lines will be incorporated into Mac solution packages for areas such as publishing, but Apple will also distribute other peripherals and software, including those for Windows PCs. "We're going for best of breed products," explained Khoo, "but we aren't looking to pinch product from other distributors." This is questioned by industry observers who feel Apple will probably look to rapidly expand its distribution business.

Khoo also said Apple would be able to act as master distributor for many of the new products. Now that some other distributors are selling Mac clones, Apple no longer sees them as totally friendly, but also as competitors. ARN believes that this move is a first for Apple, anywhere in the world, and the US headquarters will be watching things closely.

Apple Australia MD Steve Vamos has stated that there is no good reason why Apple shouldn't start making Windows PCs with the Apple badge: "If we don't happen to sell religion one day, at least we can sell product."

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