In a move that has profound implications for the Australian PC market, Toshiba is finally preparing to make the great leap into local desktop sales. According to Ralph Marshall, Toshiba executive marketing manager, the company has held discussions on the move with key Australian partners. Any move into the new market would not happen before 1997 and would probably be influenced by the strategy's success in the US which begins mid-1996. Like the US, the early focus of desktop sales here would be the consumer market, and, as with its mobile strategy, the dealer channel would be paramount. As with other brand-name companies, Toshiba is unlikely to manufacture its own desktop boxes, opting instead for OEM arrangements.
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