Although Microsoft's Certified Network Reseller (CNR) program is off to a modest start with just seven resellers enrolled, Microsoft channels development manager Kevin Burke says the manufacturer is pleased with the response.
"We've had more than 500 resellers request CNR information packets, and we've sold more than 400 self-paced study kits," Burke told ARN. Described by Burke as a "serious effort to [encourage] Novell-authorised resellers to move over to Windows NT", the CNR program offers incentives, sales leads and technical and sales support to resellers who qualify.
Burke says the first step in the CNR-qualification process is for at least one member of a reseller organisation to pass the Windows NT Server examination. After the team member passes the examination, the company can lodge a CNR application.
"The resellers we've talked to are really keen to join the program, the only issue is finding time to do the training," Burke said. Training options include self-paced study kits, classroom study and online training.
Although CNR's enrolment is hardly staggering at the moment, Microsoft expects great things from the program. "By the end of June '97 we believe we'll have 300 resellers, and by the end of June '98 we believe we'll reach critical mass with about 800 resellers in the program," Burke said.
Judging from the requests for information packets and study kits sales, Burke says the CNR program is attracting a wide range of resellers. "We're not just getting contacts from the metropolitan areas, we're getting a lot of resellers in country towns, which is great because the program is focused on small- to medium-sized businesses."
Microsoft has established a hotline for resellers interested in the CNR program: (02) 870 2161.by Terry Banks