Q*Soft grows again with SMC

Q*Soft grows again with SMC

Rapidly making its presence felt in the national distribution arena, Q*Soft has signed on as a master distributor for networking products from Standard Microsystems Corporation (SMC).

Managing director Andrew Mitchell said although Q*Soft has been a regional distributor for SMC in Queensland, the opening of its Perth, Melbourne and Sydney offices gives it a national emphasis.

SMC previously had a national distribution agreement through Merisel, which has been continued through Tech Pacific. Mitchell said although he is very happy with the service provided by Tech Pacific, he felt a second national distributor could add further value.

"Tech Pacific is a wonderful time and place distributor and a major player in the market here, but I think some resellers feel more comfortable having two sources of supply, so Q*Soft is a good option." Mitchell said he believes Q*Soft's smaller product range will benefit both SMC and its resellers. "I think by having the smaller range of vendors to maintain, they're in a position of knowing more about my product, but that will obviously change as they grow in the years to come."

Mitchell said he is very happy with the performance so far from Q*Soft. "They gave me an extensive business plan and they're already tracking higher than that business plan," he said.

SMC also distributes through Com Tech, but this company's relationship with Bay Networks means that only SMC's network cards are carried, rather than its hubs and switches. "It's refreshing for a distributor to say up-front 'I'm only going to sell this range of your products', rather than say 'Yes, I'll take them all on', but never actually remarket them."

Mitchell said that SMC does not engage in direct sales, but maintains a staff to assist in sales and marketing exercises and provide pre-sales technical support. While SMC currently does not operate an accreditation scheme, one may be instituted in the future, he said.

SMC's product line includes LAN switches, hubs, LAN adaptors and network management software. Mitchell said that 10/100 PCI cards make up 80 per cent of SMC's business, and that the company currently commands a large stake of the network card market, trailing on 3Com in 10Base-T cards and Intel in 100Base-T cards.

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