What if the buyers had esp?

What if the buyers had esp?

You might recall that a few issues ago I asked if you would like to see a regular street price report in Australian Reseller News. The idea was to choose some popular or indicative retail products and track their prices, reporting every two months or so.

For instance, we might choose half a dozen SOHO printers, some personal lasers, popular office software and some standard components like DRAM. It's also conceivable that we track the manufacturer's suggested retail price so that the two could be tracked over a period. Naturally, models change, but there would usually be a suitable replacement to keep the system tracking.

Anyway, that's possibly academic now because although many of you said it was a good idea, quite a few of you said you didn't think a street price tracking system would help the industry. The main criticism was that with PC clone prices being so low already, the last thing we need in the industry is an incentive to shave the last couple of points off a sale. The other main worry was that end-users would learn of the figures and use them to push prices down even lower.

Price wars?

We hadn't given much thought to tracking the street price of "typical" PCs, such as a generic SOHO multimedia bundle, but come to think of it, I can't see that it would come as that much of a surprise to ARN readers that prices continue to drop (or specs rise to fill the gap, which is probably more accurate).

As far as the figures leaking out to the general public, yes, I suppose that could happen, and possibly would influence some people. But let's be honest, when it comes to commodity items like RAM, why shouldn't the buyer be informed as to the average street price.

Yes, I said "average street price" because that's where many of you misinterpreted our original intentions. Far from reporting the absolute lowest price at which an item is sold anywhere in the country, it was our intention to report the typical street price. Of course on many cases nowadays, that would be pretty much the same as the manufacturer's "estimated street price".

So if the Ykikamookow "Zit" drive has an RRP of $299, why shouldn't you know that it has an average street price of $249? It doesn't mean you have to sell it for the lower price.

Anyway, the ball's back in your court. I'd still like feedback on the subject, especially now that you know we aren't trying to make things harder for you than they already are.

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