Fujitsu seeks to raise PC profile

Fujitsu seeks to raise PC profile

Although Fujitsu is better known for its mainframes, the company has identified the PC market as being crucial to its goal of knocking IBM off its perch as number-one IT vendor in the world.

Fujitsu is sinking $US50 million in its PC operations in the US and has launched massive advertising and marketing campaigns in both Europe and North America to raise the company's PC profile, according to Markku Hiroven, Fujitsu global PC sales manager.

Nearer to home, Sydney-based Fujitsu PC manager Larry Rufener says the company is focused on the launch of three new families of ErgoPro PCs. The new models are manufactured at Fujitsu's plant in Dandenong, Vic and will be sold here in Australia and abroad.

Rufener says the ErgoPro range is aimed specifically at the COGO market. "They're going to be especially attractive to medium- to large-sized organisations that are seeking to reduce expenditures on their IT systems," he said.

New features in the ErgoPro range include: Intel's latest 430VX core logic, 120Ð200MHz Intel Pentium CPUs, synchronous system memory, new ATI VT2 graphics accelerator (with SGRAM), Matrox MGA Millennium 3-D accelerator (xs series only), and integrated 10/100Mbit/sec Fast Ethernet (x and xs series only). RRP starts at $2,200 for the entry-level machine going to $4,000-plus for the higher level Pentium Pro machines.

On the NC front, Rufener says Fujitsu is working with Intel and Microsoft on joint research. However, the company may forego the very bottom end of the NC market.

"The $500 model is not something I think you'll see Fujitsu focusing on," he said. "I think it's more likely we'll come in at around the $1,000 level, because of the issues of expandability and multimedia capacity."

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