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Reseller abandons retail for corporate

Reseller abandons retail for corporate

South Melbourne reseller PC Corporate Centre - founded in 1994 as PCs 'R' Us - is getting out of retail in favour of the corporate market.

PC Corporate Centre co-owner and managing director Richard Morgan, a former actor perhaps best known for his role as Terry Sullivan in the TV series The Sullivans, says he decided to relaunch the company for two main reasons.

"Firstly, we started out in the retail area shortly before competition in that area became extremely ferocious," he said. "The bottom line was this cut-throat competition that meant we were unable to sell products at the margins required to deliver the service we wanted to provide.

Small is better

"Secondly, there are a large number of major customers out there searching for an alternative to the larger resellers. They're saying they would rather deal with a smaller company that is responsive than with one of the larger national computer resellers where they're just a number. About half of our larger customers have come from just two of our competitors and they're attracted by customer service rather than price," Morgan said.

Morgan says PC Corporate Centre sells and supports products from a variety of companies including Compaq, IBM, Digital, Acer, Toshiba, Hewlett-Packard, NEC, Epson and Kyocera as well as Australian suppliers such as NetComm and Hypertec. It also has software accreditation from companies including Microsoft, Lotus Notes, WordPerfect, Symantec and Borland.


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