Kingston Technology has signed Tech Pacific as distributor for its mid-tier range of networking pro-ducts. Tech Pacific already carries networking products from 3Com, SMC and Intel. Kingston marketing manager Keith Hamilton says this enormous market will now be exposed to Kingston products. Hamilton says that as the Kingston products are designed with budget-conscious buyers in mind they will open up new purchase options in the Tech Pacific line up.
At the same time, he does not believe that the reduced pricing of the Kingston range means reduced reliability or satisfaction. "We believe that we're the best value in networking, but we've got to learn to crawl, so that we can walk and then run. What this distribution arrangement means is that Tech Pacific is going to be able to offer the customers a full range of products, and for those price-sensitive customers they can offer the Kingston products."
Hamilton says while the Kingston range may be limited in comparison to its competitors, it is 100 per cent tested, and unlike some other low- cost solutions, Kingston offers full documentation on its products. An added feature is Q Start software, designed to provide point-and-click installation and configuration for NICs, including automatic driver loading, diagnostics and IRQ clash checking.
Hamilton believes the market for such products is enormous. "Through our surveys we realised that 67 per cent of small businesses of 100 employees or less are not networked, and what that means is there is huge growth potential. We targeted that as being a really good area, because those end-users are not network branded either.
"That's who we're attacking, and the brand specifier for those categories is actually small VARs, consultants and resellers. So whilst the end-user is our target market, we're targeting the small reseller and VAR and systems integrator on the networking side."
Tech Pacific will join Australasian Memory in promoting the products in the Australian market.