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Toshiba grabs No.1 position in notebook market

Toshiba grabs No.1 position in notebook market

Toshiba currently commands 38 per cent of the notebook market according to figures recently released by IDC Australia.

The figures are for the August year to date and represent the company's dollar share of the market. With over 44,000 units shipped during this period, Toshiba's unit market share stands at 36 per cent with its nearest competitor at 10 per cent, according to company sources.

"In terms of units, we continued to ship more than the combined totals of Apple, Compaq and IBM, and our markets continue to perform well," said Bruce Lakin, general manager for Toshiba Australia information systems division. Lakin says Toshiba is experiencing success in the education and corporate markets, claiming respective market shares of 70 and 40 per cent in these areas.

In other notebook news, the widely held belief that notebooks are no sooner hot technology than they are dead in the water is being disputed by Digital.

The company claims that its 1994 HiNote range remains "the world's thinnest and lightest notebook computer".

While industry observers speculate over the future of the PC market, IDC reports that the worldwide market for notebooks will grow at a compound rate of 20 per cent from 1996 to 2000.

"Most people are happy to maintain product leadership for two months," said Ralph Stadus, general manager of Digital's PC business unit in Australia.

"We've been able to maintain our lead for two years. That's unheard of in the PC industry."


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