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Compaq again leads Australian PC market

Compaq again leads Australian PC market

Compaq remained the leading vendor in the Australian PC market in 1996, according to the preliminary figures from market research company IDC Australia. Compaq's number one position gave it 9.2 per cent of the total market, estimated by IDC to have been 1.393 million units. Overall, the total market slowed to a growth of 14.7 per cent due in part to spending cuts by the federal government.

Star performer for the year was local company Ipex, which entered the top five for the first time in fourth place, with an overall market share of 5.4 per cent. Apple remained at number two but its market share was 6.9 per cent, compared with 9.5 per cent for 1995. With 6.8 per cent of the market, IBM was just behind Apple, while rounding out the top five was Digital with 5 per cent.

Ipex's jump into the top five came at the expense of Toshiba, which slipped to sixth place. The rest of the top 10, in order, were Acer, NEC, AST and Dell.

The highest growth rate in 1996 came from Dell which grew shipments at more than 44 per cent.

The market researcher said that of the 1.393 million units shipped in 1996, 229,000 were mobile PCs and 23,000 were PC servers. It said the federal government share of the PC market dropped 2.4 per cent to 9.3 per cent of all PC sales.


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