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ARN to go weekly - readers and advertisers want higher frequency

ARN to go weekly - readers and advertisers want higher frequency

Australian Reseller News' publisher, Susan Searle, has announced that the publication will go weekly from the end of June. "We're responding to our readers who told us that things move so quickly in the channel, they need their news weekly. And distributor and vendor promotions require frequent changes of ad campaigns."

Current research of readers shows that the vast majority not only look to ARN well ahead of any other source for their channel news, but they also don't want to wait two weeks to hear what's happening. "And we've been able to hold our subscription rate at $45. That's less than a dollar an issue," Searle added. Vendor and distributor reaction to the move has been very positive, with all-over approval.


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