Retailers tops for small business

Retailers tops for small business

Only 1 per cent of small business buyers of IT and mobile communications products and services would use the Internet to find product information or buy such products. The overwhelming majority still prefer traditional retail sales environments, according to a recent survey.

Commissioned by Link Telecommunications and carried out by AMR Quantam Harris, the survey found that almost 80 per cent of small business owners or managers preferred to buy mobile communications and IT products from a retail outlet or a visiting salesperson.

The majority, 41 per cent, would buy from a retail outlet. A further 38 per cent would buy from a visiting salesperson.

Just 7 per cent bought over the phone, 6 per cent bought through catalogues and only 1 per cent would take advantage of product information and sales opportunities available on the Internet.

The survey was carried out among 500 small business users nationally.

It showed buyers are also more confident about the products they have chosen - 60 per cent were confident. That was up from the 47 per cent that were confident in a similar survey carried out in 1995.

Debunking the myth that men are more adept at technology, the survey showed women were more confident that they had chosen the best mobile communications products and services.

Overall, 26 per cent said they were satisfied with their IT and communications purchases but believe they would have bought more suitable products at better prices.

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