IBM takes a knife to Aptiva S pricing

IBM takes a knife to Aptiva S pricing

IBM has slashed the price of its recently released Aptiva S series, with cuts of $1000 on both models. The Aptiva S series was launched in May this year.

The Q91 model with 200MHz and Pentium MMX processor, has dropped from $5499 to $4499 RRP; while the 166MHz model, Q81, was originally priced at $4499 and is now $3499 RRP.

IBM's Rutland Smith, retail and distribution channel manager for the IBM PC Company, said the price drops were a "function of supply and demand".

"We're trying to keep the product competitive and it was time to bring the price down," he said.

According to Smith, the move was not related to Compaq's recent release of new Presarios sporting a similar charcoal grey exterior to that of the S series.

He said the Compaq Presarios at the sub-$2000 price band are a completely different story to the S series.

"The reason for the timing is because we wanted to make sure we had supply before we generated any demand we can't meet," he explained.

"I find this fuss about the Presarios hard to understand.

"We've always dropped our prices every one to two months, and Compaq, HP and IBM always price theirs fairly close to each other. One week we go first and one week they go first, I don't think it's a big story, to be honest," Smith said.

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