Financials resellers merge

Financials resellers merge

One of the quiet achievers among Australian financial software resellers, Professional Advantage, has absorbed Sydney's largest Systems Union dealer, Grant Thornton Computing.

The merger creates under one roof Australia's dominant reseller of four mid-range financials: Systems Union, Accpac, Great Plains Software and Platinum SQL.

In terms of installed base, Professional Advantage claims to be one of the top five Systems Union resellers worldwide and in the top 10 worldwide for Accpac.

Nationally it is ranked as the number one reseller by each of its vendors, according to managing director Steve Howcroft.

The acquisition brings 13 staff and more than 150 client accounts across to Professional Advantage, whose customer base now stands at more than 800.

It boosts total staff numbers to 90 deployed from Professional Advantage's Melbourne, Sydney and Brisbane offices. There are no plans to open new offices in other capitals, such as Canberra, Howcroft said.

Besides licence sales Professional Advantage derives revenue from consultancy services, the development of companion packages for its licensed offerings which it now exports to 38 countries and systems integration. It also has a Lotus Notes development team.

Mix and match

Over the next two years, the enlarged company will be pursuing market share for mid-range financial packaged solutions in line with revenue goals that Howcroft declined to make public.

All its offerings are relational, in line with Howcroft's belief that 70 per cent of all financial systems will be based on relational databases within two to three years.

The company's second business premise is to provide a mix of products that between them stand at the forefront of both technology advances and advanced features, he said.

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