Citrix opens local office to spread its message

Citrix opens local office to spread its message

Thin client solution developer Citrix has opened an office in Sydney, to provide local sales and marketing support to its distributors, customers and partners in the Pacific Rim.

Citrix is best known as being the developer of WinFrame, a software system that allows multiple server-based sessions of modern software to be run on thin clients or legacy computers.

The office will provide support to Citrix's existing distributor, Omega, and OEM partner, Datapac, both of whom have roughly 70 certified reseller partners in Australia.

Citrix president and CEO Roger Roberts said their roles would not be threatened by a local operation.

"We market through the channel, and all product is delivered through the channel," Roberts said, "but we have a sales, market-ing and support philosophy that says that marketing programs are to generate end- user demand. So we will be working quite heavily marketing to end users, and developing marketing programs that have education and awareness as a focus."

Roberts said any leads generated from such activities would be handed back to the channel. "Our sales activity is in support of the channel. We will be doing sales training, joint customer calls, working in support of the channel as a support organisation."

The office will also work closely with strategic partners such as Microsoft and Compaq to promote the thin-client computing model.

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