Eighteen months ago Australian Reseller News launched its first edition in its present format. It had recently emerged from the former Reseller Magazine, to appear as a fortnightly news magazine with an average page count of 56.
Now, 18 months later, Reseller News is a weekly publication that is looking at putting out over 350 pages in the next month.
It's been interesting to watch the growth of Reseller News mirror that of the channel itself. The phrase "we've rediscovered the channel" must have been one of the most overused combinations of words uttered by vendors in the last two years, with all but a core of direct sellers doing everything they can to attract larger and dedicated virtual sales forces.
This has been no more evident than in the networking space. When I came to Reseller News one of the tasks I was given was to start up the Network Reseller section. While network integration was a healthy part of the networking sector, integrators were more often than not in competition with their suppliers.
The channel has also been further legitimised by the large amounts of research being conducted by various vendors. There is also the research being conducted by Inform Business Development, which for the first time has provided detailed information on the entire channel on an ongoing basis.
It's not surprising to see the channel attracting the attention of other publishing houses, too.
My reason for writing this piece is that this edition marks my last with Reseller News. From October I'll be moving on to work for the IT section of The Australian. I won't be leaving the channel behind though. Indirect sales has become the dominant force in IT sales in the 1990s, and won't be going away in a hurry. As research has shown, resellers play a key role in influencing the decisions of key IT buyers, and this only looks like continuing.
I wish the team at ARN and all who work in the channel community every success.
Yes, things are changing around here at ARN. We're sorry to see Brad move on and we wish him the best of fortune in his career as a journalist. No one has ever had anything but praise for the professional way in which he has conducted himself at ARN.
But the good news is that Cameron Tomes has joined us as news editor. Cameron moves to us from Network World where he was features editor. So all PR people take note of the change. Cameron will be taking over Brad's phone as well as his chair. That's (02) 9902 2748- Paul Zucker, editor