In what is believed to be a world first for an IBM distributor, ITG Computers is to be allowed to print software licence documents on site for its IBM software customer base.
ITG national sales manager Braham Shnider said his company approached IBM after a survey of ITG customers found the greatest frustration they experienced with licensing was the time lag between ordering a licence and having it delivered.
Shnider says such a fast turnaround is one of the most significant advances in software distribution since the introduction of licensing.
"We're going to target four-hour response, but we're going to guarantee next-day service," said Shnider.
"As soon as we've got confirmation of pricing it's not hard for us to raise a purchase order up, and manually book the stock in. So we're assembling this like any other product, the only difference is that we're now doing the printing of it."
An added benefit for ITG is that it no longer needs to keep printed licences in its inventory. Although these licences are effectively only pieces of paper, they still carry stock values.
IBM's software channels manager Julie Yardley said the agreement with ITG is on trial for six months. Should it be successful, it may be extended to IBM's other software distributors.
"Logically the next pilot will be something where the difference is that everything is then delivered electronically," said Yardley.