In a matter of months, Seagate Software has landed in Australia and launched two new channel partner programs for its business intelligence tools - Crystal Info and Crystal Reports.
The partner initiatives, unveiled last week, are targeting value added resellers and systems integrators working in the business intelligence and data warehousing markets.
The Information Management Partner Program (IMP) and Resource Partner Program (RPP) are the first formal Seagate Software reseller programs in Australia. Previously, Seagate Software's presence was maintained by its primary distributor, Aeronaut Industries.
Colin Gray, the new channel manager for Seagate Software in Australia, said that since July this year, Seagate Software has been building its resources locally to provide channel partners with support.
"The acquisition of Holistic Systems last year and their office in Sydney really allowed us to start up here and launch something from the channel perspective. Our strength in the US and Canada has been to really push the channel side," Gray told Reseller News.
"We've had some really good presence here with Aeronaut but the idea was, we've got an office here and we need to start supporting distributors a lot more internationally."
Mary Katsidis, marketing manager for Aeronaut Industries, feels the presence of Seagate Software in Australia is a great advantage for resellers.
A helping hand
"If they need help with an installation, there's now two ports of call," she said. "I think we will continue to get the battery line though, and as the primary distributor we'll maintain the main contact, but the best thing is everyone will get more support and more resources than they ever had before."
The RPP is a formalised version of Aeronaut Industries' "not for resale" pack of Crystal software. For $495, resellers can buy a Partner Resource Kit ($3000 worth of software) and become a Seagate Software Resource Partner.
While the IMP program is more limited, specifically designed for regional and national level system integrators - "companies that are already playing in the enterprise arena that have clients who might be included in the Australian Top 100 and want to provide an end to end solution," said Gray.
Potential IMP partners need to apply, pass the criteria and pay an annual fee of $1495 which includes a full set of product and a certification training program.
"Companies that really want to get involved with business intelligence to the level where they are providing desktop enterprise solutions for very large organisations might require additional resources and really that's what the IMP is there for," he said.
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